Two people who need no introduction (South korea´s first global pop star, everybody´s favourite blunt-smoking gangsta-rapper. That´s an introduction isn´t it. Oh well…) have teamed up to make a tune that has “HIT RECORD!!!!!” written all over it. Yep, there´s no escaping this songs commercial potential.
The fact that it´s also accompanied by a thoroughly entertaining video showing them getting utterly wasted together until the sunlit hours of the morning helps hugely. As for the tune itself, well I´d be lying if I said it didn´t instantly burrow it´s way in to my brain and set up camp. That said, I also know that within a couple of months I´m going to be utterly sick of it. I´m fairly sure you will be too, if you aren´t already…
PSY – HANGOVER feat. Snoop Dogg M/V
However, it´s here to stay so you may as well get used to it. This will be pumping out of mobile phones, club speakers, student bars, open-top cars and house parties for the whole of the summer and beyond, especially in Britain where it will appeal greatly to a nation of alcohol-obsessives and party animals. All together now – “drink it up and get sick, bottoms up you´re wasted…”